Portrait Illustration Fundraiser
What is the Portrait Illustration fundraiser?
Expressively You’s “Portrait Illustration Fundraiser” is a program developed to raise funds for a select charity during a chosen month with hand-drawn pastel portraits mailed directly to customers.
This program requires a charity to apply online using a Google Form and then Expressively You chooses eight charities per calendar year February through September.
What Is a portrait Illustration?
Portrait Illustrations (aka Human or Pet Caricatures) are expressive, spirited, colorful, portrait-bust pastel drawings used to raise funds for a pre-selected monthly charity.
Product Details:
custom portraiture created from shared photo headshot and preferences
8”x10” mixed media paper
black marker & soft pastels
persevered with fixative & polyvinyl sleeve
mailed directly with a gift message if desired
I’m A 501 C 3 Charity- How do I apply?
Complete the contact form to be considered for one of the 8 month spots to raise funds for your pet charity with Expressively You's illustrations mailed directly to customers with 25% of sales returned to the non-profit during the select month. Every $25 purchase raises $6.25 for charity with only 16 portraits raising $100! In four years the fundraiser has raised over $11K for pet rescues around the country.
Frequently asked questions:
What is the overall program?
Expressively You’s “Portrait Illustration Fundraiser” is a program developed to raise funds for a select charity during a chosen month with hand-drawn pastel portraits mailed directly to customers. This program requires a charity to apply online using a Google Form and then Expressively You chooses eight charities per calendar year February through Septembe.
How does it work? Is it remote?
The artist creates and shares graphic design templates, the website order link, portrait samples, and social media post copy via Google Drive and email. Charity shares information with the community and markets the fundraiser at least once a week on social media. Use the social media handle @ExpressivelyYou so posts can be shared and commented on.
What is the price overall? How much goes to charity?
The cost of a pet portrait is $25 for a single portrait with $2.50 for shipping and handling. Select charity earns 25% of each portrait with a tiered incentive system.
Tier 1: 25% on 1-49 portrait orders
Tier 2: 35% on 50-79 portrait orders
Tier 3: 40% on 80 + portrait orders
Typically, for every 16 portraits ordered $100 is raised for the organization. The raised amount will be shared via the charity website by the second week of the following month.
What is the time /day of the event? Or is this at your own pace?
The “Portrait Illustration Fundraiser”goes for the entire duration of the month selected. (e.g. September 1st- September 30th) Lindsey Salzwedel, owner and artist completes the portrait illustration upon shared photo and preferences.
What is the payment process?
Expressively You’s website is used to place all fundraiser orders.
How do customers share photos and preferences on their custom pet illustrations?
Customers will be able to select preferences for their illustration like color in background, name on portrait, gift message, and shared photo.
Customers can add one or more of the “Portrait Illustration Fundraiser” items to their online shopping cart and use the shared email address to send their preferred pet photograph. For example, if a customer closes their shopping cart with two items they will send two individual pet photographs to be completed on two separate pieces of paper.
Can I have two or more pets on one art piece?
For simplification purposes, it is one portrait per paper so it allows for a loose, expressive style and allows for the individual portrait to have room to shine.
How do I preserve and share my portrait?
The portrait illustrations are completed on 8” x 10” mixed media paper using a black marker and soft pastels preserved with a fixative spray and displayed in an archival plastic sleeve. Each portrait is ready for a standard frame if desired.
What can the pet rescue expect from Expressively You?
Will provide the following marketing materials:
Shared Canva Folder/Templates for the following
Album of Portrait Illustration examples
Facebook Event Banner
Fundraiser Square Graphic
Fundraiser Poster
Shared Google Drive Folder:
Social Media Post Templates
Weekly updates on the amount raised with the fundraiser.
What is highly recommended for a selected pet rescue:
Share at 1-3 times a week on social media platforms and in email/monthly newsletters.
Create a Facebook event for the fundraiser (may have to create two for the full duration of the month)
Do you have examples of rescues you have worked with in a high capacity?
Regional and National pet rescues like English Springer Rescue Amerian and Golden Retriever Rescue America have been recipients. There is an understanding that when over 80 portraits come in an extended delivery time is expected to be within 30 days of ordering.
What considerations are there for selecting rescues for the fundraiser?
The #1 consideration is the level of communication between the charity, community, and the application and fundraising effort toward goals.
Does a charity have to reapply each year if wants to be considered?
Charities must apply using the Google form each year to be considered. Charities that have been recipients more than a year ago are encouraged to reapply to be considered.
